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Corporate Blogs: What You Don’t Know CAN Hurt You

I f you think writing a corporate blog is the same as writing a press release, think again. A successful blog offers valuable information, builds credibility and creates a two-way dialog with readers. In fact, sounding like a press release or an ad is the kiss of death. Here are two articles chock-full of advice for creating a successful company blog, with inside tips on understanding the blogging culture, how to optimize content for search engines, and ideas for generating articles. The payoff – higher SEO rankings for your site and high marks for innovation – is well worth the effort. Click here to read more and get blogging!

http://www.accountingweb-cgi.com/whitepapers/10_tips.pdf